Market Research Future/MRFR projects the electrolyte mixes market to achieve a significant growth rate from 2022 to 2030 (evaluation period), with emerging regions expected to offer a host of lucrative opportunities.
Major Boosters and Challenges
Consumption of electrolyte has a series of health benefits, including addressing diarrhea symptoms and various other diseases. Regions with humid and hot climates have a mounting number of people facing these health conditions, which raises the demand for electrolyte mixes for energy restoration. Moreover, surging preference for immunity boosting and healthy beverages has encouraged brands to develop innovative products that primarily target health-conscious consumers. Brands are also developing novel sports and energy drinks that have electrolytes. They are adding huge amounts of potassium and lower content of sodium in a variety of sports drinks, which will have a favorable impact on the worldwide market.
With brands adopting creative advertising and marketing strategies for higher brand awareness, and investing considerably on product innovation, the global industry can expect substantial gains in the coming years. Majority of the manufacturers are striving to spread information among the mass about the health benefits of electrolyte mixes. This helps bolster product and brand awareness, in turn resulting in electrolyte mixes market outlook.
The market for electrolyte mixes can be considered for product type, as well as distribution channel.
The key product types studied in the analysis report are electrolyte powders, RTD beverages, capsules and tablets, and more.
With respect to distribution channel, the global industry caters to non-store-based along with store-based.
North America should anticipate maximum gains in the future, given the huge demand for electrolyte mixes in line with mounting intake of ready-to-drink beverages and functional drinks. In the United States, the electrolyte mixes market share will make significant progress as health awareness among people continues to rise. Consequently, the demand for drinks that bolster the immune system should also escalate, ultimately fostering the sales of electrolyte mixes.
As a major consumer of electrolyte mixes in the worldwide market, Asia Pacific’s growth rate is slated to be the fastest out of all the regions. The top gainers in APAC should be the rapidly developing nations of China and India, given the prevalence of humid and hot climactic conditions. These factors encourage consumers to opt for drinks that restore energy levels, thereby opting for electrolyte mixes. The surge in consumers’ disposable incomes, rising emphasis on health, combined with the mounting spending on functional drinks will further ensure fast growth of the electrolyte mixes market in the region. Soaring number of athletes and sports enthusiasts in the region, opting for functional beverages for higher nutrition will add to the market strength as well.
The highly renowned electrolyte mix developers in the industry are Nuun (US), LyteLine, LLC (US), Ipro Sport Holdings (UK), FDC (India), Ultima Health Products Inc. (US), PepsiCo Inc. (US), Non-Acidic Beverages LLC (US), The Coca-Cola Company (US), Skratch Labs (US), Vega (US), to name a few.
In addition to new product launches and technical innovations, most of the brands focus on forging alliances/partnerships while also conducting acquisitions of smaller sized firms for more brand awareness and consumer reach.
A case in point, in October 2021, Aquamamma, a popular healthy electrolyte drinks brand in Australia, brought its patented formulation to the United States. Aquamamma drink has been made to cater to the electrolyte and hydration requirements of women trying to get pregnant, breastfeeding, in labor, or are in the postpartum period. The range has electrolyte powder sachets made for moms that are on the go.
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